Visit Haley Marketing ASA Booth #711
October 11 - 13, 2011
Ernest N. Morial Convention Center, New Orleans

New Orleans, LA – October 12, 2011 – Haley Marketing Group announced the launch of the IVM (Integrated Video Marketing) Suite; a series of cloud-based video enhancements to Haley Marketing’s existing email and social media marketing services. The IVM Suite, consisting of IVM Mail, IVM Mail Pro, IVM Video and IVM Video Pro, lets staffing/recruiting companies dramatically and powerfully promote service capabilities, skill market candidates, advertise job opportunities, enhance service delivery and nurture relationships with clients, prospects and candidates via video. Staffers and Recruiters can use IVM products to close new job orders, increase account penetration, and shorten time-to-hire through video differentiation in their websites, email campaigns, social media marketing, candidate presentations, and customer communications. The IVM Suite augments HaleyMail – the only email and content marketing platform developed specifically for the staffing industry.

Social Media Changes the Playing Field, but Not Staffing Sales
“The game is still the same.  Nurturing and maintaining relationships still requires laser-like focus on showing people what matters to them and continuously communicating value – not hype. Being able to leverage video to convey differentiation, develop relationships faster and enhance sales and recruiting communications makes a significant, positive impact on a staffing firm's profitability,” said David Searns, CEO of Haley Marketing. “The IVM Suite enables staffing and recruiting firms to overcome the internet ‘barrier’ of depersonalized connections and put a face and a voice on their message.”

“More than 66.8% of companies plan to utilize video to generate more business…”-  eMarketer
The IVM Suite lets staffers/recruiters:

• Engage customers with a turnkey, video mail newsletter with pre-written email content, customized landing page and professionally written video script to create a unique, personal message that changes from month to month.
• Create video customer testimonials, team introductions, candidate profiles and executive messages for website and sales-cycle usage.
• Re-use existing videos, use hand-held cameras or webcams to instantly create and link videos, or leverage a network of 2,500 videographers across the U.S. who can go onsite to produce professional videos cost effectively.
• Build video libraries for quickly inserting appropriate links into sales communications.

IVM Provides Passive Marketing Like YouTube and Active Marketing for Reaching Out to Customers and Prospects.

• “IVM Mail” – Provides personalized, monthly, email marketing and video services for staffing/recruiting firms to better engage their client and prospect database from a cloud-based platform. IVM Mail sends out video landing pages and complementary email content to nurture contacts and provide calls to action. Staffers/recruiters can also invite and forward candidate videos, access read/view analytics and embed videos in websites.
• “IVM Mail Pro” – Provides all the capabilities of IVM Mail plus custom branded, Landing Page Templates with the look and feel of the staffer/recruiter’s own website, custom content defined and provided by Haley Marketing, and 2 hours of video marketing consulting from a Vipe video expert each month. This solution supports 4+ users.
• “IVM Video” – Augments and supports Haley Marketing’s various other marketing services where the inclusion of video will significantly enhance the marketing ROI for staffing/recruiting clients. Haley Marketing IVM Video solutions include custom website video designs and implementations, custom email campaigns, custom blog writing and administration, search engine optimization consulting and social media planning and execution. Staffers/recruiters can also invite and forward candidate videos, access read/view analytics and embed videos in websites. This solution supports up to 3 users.
• “IVM Video Pro” – Provides all the capabilities of IVM Video plus custom branded, Landing Page Templates with the look and feel of the staffer/recruiter’s own website, custom content defined and provided by Haley Marketing, and 2 hours of video marketing consulting from a Vipe video expert each month. This solution supports 4+ users.

Vipe Inc partnership adds best-of-breed video marketing software and advice
Haley Marketing partnered with best-of-breed Vipe Inc, the leading provider of video marketing cloud-based software services and advice to B2B organizations around the world, to deliver the IVM Suite as part of Haley Marketing’s solution set. “Video is the most engaging form of online communication,” said Adam Peterson, Vipe’s CEO. “It allows staffers and recruiters to differentiate themselves by adding personality and credibility to their businesses and candidates. Incorporating video directly into the email newsletter paradigm has already proven to increase the effectiveness of emails. We are incredibly excited to be working with Haley Marketing and launching the IVM Suite as a valuable component of their service offerings.”

IVM Suite solutions are easily implemented with a one-time set up, and usage with an annual subscription.

Too Good to be True? Ask Some Satisfied Customers.

About Vipe Inc
Vipe Inc is the leader in cloud-based video marketing services and advice. By helping its clients overcome the challenges of video quality, scripting, packaging, and strategy, Vipe delivers a complete solution for B2B organizations to effectively utilize video throughout their revenue cycle. Vipe is headquartered in Palo Alto, California. For more information please visit http://www.vipepower.com/.

About Haley Marketing Group
Haley Marketing is the world's largest marketing firm dedicated to servicing the staffing and recruiting industries.  Our philosophy is simple: make great marketing affordable. Since 1996, we have helped staffing and recruiting firms to integrate marketing into their sales and talent acquisition processes to improve sales efficiency, sell higher margin staffing solutions, reduce recruiting costs, and nurture relationships with employers and job seekers.

Haley Marketing's services include: marketing strategy, website design, email newsletters, blog writing and social media marketing, direct mail, corporate identity and marketing collateral development.

Haley Marketing is a privately held company headquartered in Williamsville, NY.

Going to ASA Staffing World 2011 in New Orleans? Visit Booth #711 to meet with Haley’s team and learn how we can increase your revenue with award-winning marketing solutions and strategies.